Pop-Up Brand Activation
For the Adidas x Amarante London campaign, I designed and visualized the main floral arch installation for the pop-up opening. This immersive centerpiece drew inspiration from outdoor movement and energy, while highlighting the sustainable, plant-based ethos of the Adidas Bloom Collection. The activation aimed to engage Gen Z and Millennial audiences, encouraging interaction, content creation, and social sharing, all while maintaining a premium brand identity.
Campaign Objective
The activation was designed to increase brand awareness and drive engagement among style-conscious audiences passionate about fashion, culture, and sustainability. By combining a visually striking physical installation with short-form social content, we created a multi-platform experience that highlighted the Bloom Collection’s sustainable materials and nature-inspired design, fostering authentic audience connections.
Design & Creative Direction
Initial sketches were enhanced using AI to explore composition, flower clusters, and colour balance. The final render, created in Playground AI, achieved ultra-realistic textures and floral arrangements, incorporating subtle Adidas branding — including a trefoil logo formed from flowers and three-stripe ribbons — while maintaining the signature arch shape.
Execution & Social Strategy
Instagram Reels & TikTok: Behind-the-scenes build, influencer walkthroughs, close-ups.
Instagram Carousel / Feed Posts: Full arch reveal, detailed Bloom palette shots, and UGC reposts.
Instagram Stories: Countdown to launch, sneak peeks, interactive polls, and swipe-up links.
UGC / Hashtag Challenge: #AdidasBloomMoment encouraged attendees and influencers to share content, boosting engagement and brand visibility.
This project, done in collaboration with Amarante London, delivered an immersive, shareable experience that amplified Adidas’ presence and highlighted sustainability, style, and audience interaction.
Categories: Experiential · Campaign · Design · Content Creation · Activation Planning
Location: Oxford Street, London, UK
