Luxury Brand Video Content
Loro Piana commissioned us to create their first-ever influencer campaigns, turning the initial brief into polished, fully-realized video content that aligns with the brand’s luxury aesthetic. The campaign was designed to engage high-end audiences while showcasing Loro Piana’s premium identity across social media and influencer channels.
Project Overview
Loro Piana provided a brief outlining their goals and vision. We used these materials as inspiration to shape the campaign concept and then expanded on them with location scouting, shot planning, and creative direction. The campaign was filmed across two breathtaking locations:
Iceland, Black Sand Beach
Dramatic coastal landscapes highlighting the textures and movement of the garments
Norway, Mountains
Majestic mountain scenery providing scale and a premium, aspirational backdrop
Original brief concept provided by Loro Piana
Key visual reference from the client brief
Our Role
We led every stage of production:
Selecting locations and planning the shot list
Directing and filming the influencers
Handling post-production, including editing and colour grading, to ensure alignment with Loro Piana’s premium brand identity
The result is cinematic, luxury video content optimized for Instagram, TikTok, and influencer distribution.
Platforms / Deliverables
Holiday Collection Showreel
Tools & Production
Professional camera and lighting setups
Adobe Premiere Pro & Photoshop for post-production
Colour grading software for a polished, luxury finish
Execution & Outcome
We took full creative control from briefing to final deliverables, producing luxury-focused, cinematic content that introduced Loro Piana’s influencer initiative. Filming across Iceland and Norway provided dramatic, aspirational visuals while maintaining the brand’s premium identity. Every asset was optimized for social sharing, delivering both engagement and prestige.
Categories:
Luxury Fashion · Video Production · Content Creation · Influencer Marketing
Locations:
Iceland (Black Sand Beach) · Norway (Mountains)
