A Winter Outerwear Campaign
Every campaign starts with a clear intention. For the Opened Puffer Campaign, our goal was to create visuals that felt bold, raw, and unmistakably elevated — drawing inspiration from the technical, outdoor-focused aesthetic seen in brands like The North Face and Stone Island, while maintaining a distinct Opened identity.
Shot on location at Seven Sisters Cliffs, the campaign blends fashion, landscape, and storytelling to position the puffer as more than just outerwear. The dramatic coastal environment reinforced themes of movement, durability, and modern utility.
Campaign Focus
The creative direction centered on strong silhouettes, functional styling, and clean compositions. By taking cues from performance-driven fashion and pairing it with a minimal, modern approach, the visuals feel purposeful, timeless, and adaptable across platforms.
Gallery / Highlights
Why Location Matters
Seven Sisters Cliffs provided a natural setting that aligned perfectly with the inspiration behind the shoot. The open terrain and sharp coastal lines echoed the outdoor-meets-fashion aesthetic, allowing the product to stand confidently within its environment.
Execution & Output
The shoot produced a curated set of fashion imagery and video content designed for digital marketing, social media, and brand storytelling. Every asset was created with flexibility in mind, ensuring consistency across platforms while maintaining visual impact.
Categories:
Fashion · Campaign · Content Creation · Marketing
Location:
Seven Sisters Cliffs, UK
