Visual Identity for Our Sister Brand
We developed the branding and logo system for Opened Clothing, the sister brand of Opened Studios. The goal was to create a strong, recognizable visual identity that reflects modern streetwear culture while remaining minimal, versatile, and timeless.
Project Overview
The branding was designed to work seamlessly across clothing, packaging, digital platforms, and social media. We focused on creating a system that feels confident and contemporary, while allowing flexibility for future collections and campaigns.
Gallery / Highlights
Our Role
We were responsible for the full branding process, including:
Designing the primary and secondary logos
Developing a clean, adaptable visual identity system
Creating logo variations for print, digital, and garment use
Ensuring the branding works across labels, tags, web, and social
Every design decision was made to ensure the brand feels premium, cohesive, and instantly recognizable.
Design Approach
The identity balances minimalism and impact. Clean typography and simple forms were used to create a brand that feels elevated yet wearable, aligning with contemporary fashion and streetwear aesthetics.
The logo system was designed to scale — from small garment tags to large campaign visuals — without losing clarity or character.
Tools Used
Adobe Illustrator for logo creation and vector assets
Adobe Photoshop for mockups and brand applications
Execution & Outcome
We delivered a cohesive brand identity that forms the foundation of Opened Clothing. The branding system is flexible, scalable, and designed to grow alongside the brand — supporting product launches, campaigns, and long-term brand recognition.
Categories: Branding · Logo Design · Graphic Design · Fashion Identity
Project Type: Sister Brand Development
Location: Studio-Based
