Project Overview
We developed a brand awareness campaign for Twister, focused on driving engagement through Owned and Earned Media. The concept centered around creating a bold, mobile activation designed to capture attention, encourage participation, and generate shareable moments across social platforms.
Gallery / Visuals
A selection of campaign mockups, activation visuals, and branded concepts illustrating the Twister truck experience.
Truck exterior designs
Social activation visuals
Location-based mockups
Our Role
We led the creative direction and concept development, including:
Developing the overall campaign idea and strategy
Designing a large-scale Twister-branded truck activation
Creating visual mockups to showcase how the campaign would live in real-world locations
Refining visuals and layouts to support social-first storytelling
Campaign Concept
The core idea was a Twister truck travelling to multiple high-footfall locations, acting as a moving brand experience. The activation encouraged physical interaction, playful competition, and organic content creation — designed to naturally drive social sharing and audience participation.
Platforms / Deliverables
Campaign concept and activation strategy
Visual mockups of the Twister truck
Social-first creative assets for Owned & Earned Media
Presentation-ready campaign visuals
Tools & Production
Adobe Photoshop for mockups and visual composition
Adobe Illustrator for branding and graphic elements
AI design tools to explore concepts, layouts, and refinements
Execution & Outcome
The campaign presents a bold, playful approach to brand engagement, translating Twister’s energy into a physical activation designed for real-world impact and digital amplification. The concept demonstrates our ability to combine strategy, creativity, and visual storytelling into a cohesive campaign idea.
Categories:
Campaign Concept · Brand Activation · Creative Direction · Social Strategy
Media Focus:
Owned & Earned Media
